kinramnaiji: Internet Marketing vs. Social Media ? Understanding the Concept ...

Nowadays Internet marketing as well as social media is increasingly becoming an integral part of entrepreneurs, small businesses, and corporations marketing blend. Every business sector is looking to obtain the best from the Internet. So let?s understand Internet Marketing and Social Media.

INTERNET MARKETING

The key objectives of Internet marketing are to reveal your organisation?s message, professional services and products to users of the Internet. Frequently internet marketing is referred to as digital marketing; they quite have a similar meaning though some believe the term digital to incorporate other digital media?s for example television and radio.

Website designing, blog marketing, email marketing, and article promotion are the main components of internet marketing. To break it down as clearly online marketing covers a range of different ?search? marketing strategies. There are two main techniques that any internet marketing agency or individual will observe ? SEO (Search Engine Optimization) and PPC (Pay Per Click).

SEO is basically an art of establishing to fulfill the complex specifications (determined by the search engines complex algorithm formula) to showcase your website within search and in higher position. SEO addresses a broad variety of diverse methods such as blogging, link building, keywords optimization and Meta tags. SEO keeps working for years after it is applied, though it is a smart approach to make your website get visible on search engine results pages. By regularly adding fresh new content to the website can turn your website at higher position thereby enhancing your ROI.

PPC or Pay-per-click is commonly termed as Adwords in the industry. This is also referred as paid advertisement. For this you need to search best keywords and phrases from the perspective of your business. In this process your business pays to search engines or the advertiser every time someone clicks on the advert.

Besides these there are more internet marketing techniques that help promote an enterprise online quickly. Email Marketing, Article Marketing, Blog Commenting, Banner Ads etc, are some of the existing website marketing strategies that would lead attract more traffic to your business or website.

SOCIAL MEDIA

The key to social media marketing is interacting with other people of these social networking sites. There are many different ways of using social media, some are excellent, some are fads and not all of them will probably be right for your business model. The likes of Twitter, Facebook, MySpace, LinkedIn, YouTube and other social platforms like Instagram and Pinterest are very popular, they feed the masses who are eager for information and facts; they provide your business the platform to share information effectively while driving traffic to your site and improving brand awareness alongside engaging with relevant customers.

Social media marketing also includes adding bookmarking services and share widgets to your articles or blog posts, and web pages. Social media is a broad term. It includes a large range of internet websites. But the one common relationship in between these websites is that you have the ability to communicate with the website and interact with other site visitors.

Today you will find number of social media experts who are helping to enhance the list of social media followers and likes. For example, to increase the number of instagram followers, you just need to pay for Instagram Followers and you will see the change. But don?t forget that you select the right company at the right time for the perfect result.

People often use these two terms interchangeably; on the other hand, they?re not precisely the same. In simple fact, SOCIAL MEDIA MARKETING is an element of INTERNET MARKETING.

The above evaluation of two long lasting marketing strategies will sure help you design an Internet Marketing and Social Media PLAN which will make you stay on TRACK, ACTIVE and ADVANCING.

About Author :?

The author is a full-time Online Marketing specialist who frequently shares his opinions on Internet Marketing, Social Media and Guest Blogging. He is currently working for SocialBizTeam.com and helping his client providing advice on how to buy Facebook likes and improve online traffic.